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Frequently Asked Questions
Got questions? I’ve gathered the most common ones to make your decision easier. From how long projects take to what’s included in your service, this section covers the details most clients ask about before we start. And if your question isn’t listed, you can always reach out directly — I’m happy to clarify anything.
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Trusted by small businesses across Australia
Gabi’s attention to detail and expertise has been so valuable to us, we are reaching so many more potential customers and just getting our name out there has been great! She genuinely cares for her clients, and it is always a pleasure working with Gabi. Honestly, so happy we found her!! Will definitely recommend Gabi to anyone who wants to grow their business & let’s face it, who doesn’t want their business to grow!!!
testimonials
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What my clients say
I had lost faith in having the website I envisioned until I met Gabi! Professional, efficient, knowledgeable and with such attention to detail, making my experience streamlined and enjoyable. It isn’t until I met someone with a degree in this area did I realise the advantage of getting a true professional. Gabi will take your creative ideas and apply them to your business & has helped me understand the finer details of engagement, and how we can make our business seen both by marketing and organically. I highly recommend her services and look forward to our future projects for our other businesses. Thank you so much!
– Heidi, Director of Maitri Aesthetics
Gabriella has helped me grow my Pinterest account through strategy and SEO.
I DIY’d it for as long as I could, and managed to get up to 1.6M impressions, but with Gabi’s help, I’ve now hit over 4M impressions.
In the last week, I’ve had 5 leads from Pinterest with a total potential income of over $10,000.
Gabi has saved me time, streamlined my process and has helped me grow my business. I’ve worked with her for almost 2 years and highly recommend her!
– Brodi-Rose Newsome, Founder and Creative Creator of Brodi-Rose Creative Co.
With Gabi’s help I was able to double my personal training clients in less than a month. Her strategy helped me find the specific clients to fill specific time slots!
– Damien, Nancy’s Gym
Thank you, Gabriella, for an insightful 1:1 Facebook Ads coaching session. Your clear, actionable tips have given me the confidence to jump straight in and apply what I’ve learned. Highly recommend!
– Heather, Be Bold Studio
the process
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What to expect
– Our services are customised for each client, ensuring a tailored approach that meets your unique needs and goals.
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General Agency Questions
1. What services does Glow Sphere Marketing offer?
We provide PPC (Google, Meta, TikTok, Pinterest, LinkedIn, YouTube), SEO, GEO, social media management, website design, content strategy, coaching, and workshops. For more information, please click here.
2. Where is Glow Sphere Marketing based?
We’re based in Mackay, Queensland, and proudly serve local businesses as well as clients across Australia and internationally. We have clients from Europe, Africa, the United States, Singapore and more.
3. What makes Glow Sphere Marketing different from other agencies?
Most agencies want to lock you into a big contract. We’d rather lock in your growth.
Glow Sphere Marketing was built for small business owners who want clarity, not chaos. You get honest advice, transparent pricing, and a partner who treats your business like their own — not just another “account.”
We blend strategy, creativity, 15 years of international marketing experience and data to create marketing that finally makes sense (and makes sales).
4. Who will I be working with?
You’ll work directly with Gabriella, an experienced strategist—not get passed between junior staff.
5. Do you offer customised packages?
Yes. Every campaign is tailored to your goals, industry, and budget. No cookie-cutter solutions.
6. Do you work with small businesses?
Absolutely. We specialise in helping small and medium businesses grow sustainably, even on modest budgets.
7. Do you also work with larger businesses?
In general, yes, but it largely depends on our capacity. We’ve trained multinational sales and marketing teams and can scale strategies for bigger organisations.
8. Do you serve clients outside of Mackay?
Yes. We work with clients across Australia and internationally thanks to our digital-first approach. We have clients from Europe, Africa, the United States, Singapore and more.
9. Do you offer free consultations?
Yes, we provide an initial consultation to understand your business and recommend the best strategy. You can book it here.
10. How do I get started?
Book a consultation—we’ll discuss your goals and map out a tailored plan. You can book it here.
11. Do you lock clients into long contracts?
No—we offer flexible agreements so you can adapt as your business grows.
12. How do you report on results?
We provide monthly performance reports with clear, actionable insights.
13. How do I know my money is well spent?
Every dollar is tracked. We optimise budgets to deliver the strongest ROI possible.
14. Which industries do you specialise in?
We’ve worked across retail, real estate, events, tourism, e-commerce, health, fitness, and more.
Paid Advertising FAQs
1. What is paid advertising and how does it work?
Paid advertising means you pay platforms like Google or Meta (Facebook & Instagram) to show your business to your ideal customers. You choose a budget, we create the strategy and ads, and your business gets instant visibility.
2. How do you know who to target?
We start with your market and your customers. We research their behaviours, interests, and locations so we know exactly who to talk to and what to say. This ensures your ads are seen by the right people, not just anyone.
3. How much do I need to spend?
We recommend starting small (from $10–$20 per day). Once you see results, you can increase your budget. Our management packages start at $500 + GST per month (excluding ad spend).
4. What platforms do you advertise on?
We specialise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram). Depending on your business, we may also recommend Pinterest or LinkedIn.
5. How soon will I see results?
You can start seeing traffic and enquiries within days of launching your campaign. However, the best results come after a few weeks of optimisation as we refine your targeting and messaging.
6. Can paid advertising work for my small business?
Absolutely. Paid ads are flexible and scalable. Whether you’re a local café, a service provider, or an e-commerce store, we’ll design a campaign that fits your goals and budget.
7. What’s the difference between paid ads and social media posts?
Organic posts build community and brand awareness over time, but reach is limited. Paid ads guarantee that your business is put in front of your exact audience, instantly and consistently.
8. How do I know my money isn’t being wasted?
Every ad campaign comes with clear reporting. You’ll see how much you spent, how many people saw your ads, how many clicked, and most importantly—how many leads or sales came from it.
9. Do I need a website for paid advertising?
Yes, in most cases. Your ads should lead to a website or landing page designed to convert visitors into enquiries or sales. If you don’t have one, we can help create a simple, high-converting site.
10. Can I pause or stop ads anytime?
Yes. You’re in control of your ad spend and can pause, stop, or scale campaigns as needed.
11. Do you provide ad creatives?
Yes, we handle ad copy, visuals, and creative direction to ensure campaigns perform.
12. How do you measure ad success?
It depends on the campaign objective, but most of the time we measure success by tracking conversions, ROI, leads generated, and cost per acquisition.
13. Do you offer remarketing campaigns?
Yes, we set up retargeting to reconnect with customers who’ve already shown interest.
14. How long do I need to lock in with you?
We work on a simple month-to-month basis, so you’re never tied into long contracts. Paid advertising is offered as a retainer service, and if you commit for at least 3 months, we’ll waive the $600 account setup fee. Prefer to start smaller? You can join for one month at a time and just cover the setup cost. We also offer coaching if you’d like to learn how to run ads yourself with expert guidance.
Website Design FAQs
1. Do you build websites?
Yes, we create high-impact websites designed to attract, engage, and convert visitors.
2. How long does it take to build my website?
Most websites are completed in 2–6 weeks. More complex builds, such as e-commerce or membership sites, may take longer, but you’ll always know the timeline upfront.
3. How much do I need to spend?
We recommend starting small (from $10–$20 per day). Once you see results, you can increase your budget. Our management packages start at $500 + GST per month (excluding ad spend).
4. Will my website be mobile-friendly?
Yes. Every site we create is fully responsive, giving a seamless experience on mobiles, tablets, and desktops.
5. Can I update my website myself?
Yes. We include a training session so you can easily update text, images, and pages without needing a developer.
6. Do you build e-commerce websites?
Absolutely. From small shops to larger stores with payment gateways and inventory, we design e-commerce websites that are easy to manage and optimised for sales.
7. What if I need help after launch?
We offer affordable ongoing maintenance packages covering updates, security, backups, and small content changes.
8. Do you include SEO in your website design?
Basic SEO is included (titles, descriptions, alt tags, keyword-friendly structure). For businesses that want higher rankings, we also offer advanced SEO and advertising packages.
9. If it’s cheaper, does that mean it won’t be as good?
Not at all. Lower cost doesn’t mean lower quality — it means we focus on what really matters: conversions, usability, and performance. Many agencies inflate costs with extras that don’t deliver results.
10. How do I know my website will bring results?
We design every site around your goals and customers. Pages are built with clear calls-to-action, optimised layouts, and tracking so you can see exactly where enquiries and sales come from.
11. Do I need to commit long-term?
No. You own your website outright. Ongoing support is optional and flexible, so you only pay for what you need.
12. Can you redesign my existing website?
Yes, we can refresh and optimise your current site for better performance.
Ready to grow your business?
I take a hands-on, results-driven approach to marketing and business strategy. Instead of a one-size-fits-all method, I provide custom solutions that align with your brand, goals, and budget. Whether you need a full-scale marketing plan or targeted business solutions, I’ll help you create a strategy that works for you—so you can focus on running your business.