by Gabriella Sovago | Dec 30, 2025 | Business 101, Marketing 101
By the time most business owners start looking for marketing help, they’re tired. Not “I need a holiday” tired. More like decision-fatigued tired. They’ve watched tutorials. They’ve tried posting consistently. They’ve boosted things that “felt right.” They’ve heard...
by Gabriella Sovago | Dec 23, 2025 | Business 101, Business Mindset, Marketing 101
Marketing has a funny way of piling up. One platform becomes two. Two become five. And suddenly, you’re “doing marketing” every day… yet somehow still unsure if it’s working. That’s usually the moment small business owners start blaming themselves. They think they’re...
by Gabriella Sovago | Dec 18, 2025 | Business 101, Business Mindset, Marketing 101
I bet you thought I am gonna say that your best hire should be a marketer… Well, no. I mean, you should definitely work with one to make your life easier but your first company hire should be someone else. Hiring your first team member feels like a rite of...
by Gabriella Sovago | Dec 13, 2025 | Business 101, Business Mindset, Marketing 101
If you’ve ever felt uneasy about hiring a marketer, let me tell you something right off the bat: You’re not imagining it. The hesitation is real, and most days, it’s justified. The marketing world has earned its own kind of reputation over the years—too many bright...
by Gabriella Sovago | Dec 12, 2025 | Business 101, Business Mindset, Marketing 101
Let me tell you a million-dollar success story. And before you imagine confetti cannons or some dramatic, cinematic turning point, let me start with this: Real success doesn’t look like one big moment. It unfolds quietly in the background of small-business life — in...
