by Gabriella Sovago | Feb 10, 2026 | Business 101, Business Mindset, Marketing 101
If your business is stuck under six figures, it’s rarely because you’re not working hard enough.It’s because people don’t understand what they’re buying. This is what you’re probably doing You’re posting consistently.You’re visible.You’re explaining your services in...
by Gabriella Sovago | Jan 20, 2026 | Business 101, Business Mindset, Marketing 101
“My marketing is working. I attract people. I just can’t close them.” I hear this sentence all the time from small business owners. Usually it comes with a sigh. Sometimes a nervous laugh. Often while a coffee goes cold beside an open laptop. On the surface, it sounds...
by Gabriella Sovago | Jan 13, 2026 | Business 101, Business Mindset, Marketing 101
Let me say this plainly, because dancing around it doesn’t help anyone. If your business falls apart when you take a break, it’s not working properly. I know. That sentence alone can sting. It’s the kind of thing you read, feel a flash of defensiveness about, and then...
by Gabriella Sovago | Dec 30, 2025 | Business 101, Marketing 101
By the time most business owners start looking for marketing help, they’re tired. Not “I need a holiday” tired. More like decision-fatigued tired. They’ve watched tutorials. They’ve tried posting consistently. They’ve boosted things that “felt right.” They’ve heard...
by Gabriella Sovago | Dec 23, 2025 | Business 101, Business Mindset, Marketing 101
Marketing has a funny way of piling up. One platform becomes two. Two become five. And suddenly, you’re “doing marketing” every day… yet somehow still unsure if it’s working. That’s usually the moment small business owners start blaming themselves. They think they’re...
by Gabriella Sovago | Dec 18, 2025 | Business 101, Business Mindset, Marketing 101
I bet you thought I am gonna say that your best hire should be a marketer… Well, no. I mean, you should definitely work with one to make your life easier but your first company hire should be someone else. Hiring your first team member feels like a rite of...
