So now you know that Pinterest is the right platform for your business. It can help you share ideas, gain more customers, boost traffic to your website, and raise brand awareness.
You likely also understand the essentials of Pinterest success:
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- Patience
- Consistency
- Excellent Pinterest SEO
Sounds like a lot of work, right? While it’s not quite a full-time job, it’s still time-consuming. That’s time you could be spending improving your business or creating more content.
The solution? You have two choices:
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- Do it yourself and potentially burn out.
- Hire a Pinterest Manager to handle the workload.
Let’s dive into how a Pinterest Manager can transform your strategy, so you can focus on what truly matters—growing your business.
A Pinterest Manager knows what to do
If you’re not a Pinterest expert yet, learning all the tricks—Pinterest SEO, developing a marketing strategy, and testing what works with your audience—can be exciting but also overwhelming. While it’s absolutely possible to figure it out yourself, it’s a time-consuming process that requires patience, trial, and error. And when you already have a business to manage, this can take you away from what you love most.
The good news? You don’t have to go it alone. Hiring a Pinterest expert saves time, gets you faster results, and frees you up to focus on growing your business.
Time
What’s the most valuable thing a business owner can have? Time.
Whether your business is a side gig or a full-time job, you probably wish for more hours in the day. Let me share a quick story. I have a client who’s a talented graphic designer with a successful Pinterest account generating over a million impressions per month. She hired me to manage her Pinterest. Why? Because now she has 4-6 extra hours each week to focus on growing her business, landing more clients, or simply enjoying her life. Pinterest delivers, without the stress.
Gabriella has helped me grow my Pinterest account through strategy and SEO.
I DIY’d it for as long as I could, and managed to get up to 1.6M impressions, but with Gabi’s help, I’ve now hit over 4M impressions.
In the last week, I’ve had 5 leads from Pinterest with a total potential income of over $10,000.
Gabi has saved me time, streamlined my process and has helped me grow my business. I’ve worked with her for almost 2 years and highly recommend her!
Money
It may sound odd at first—how can paying someone to manage something you could technically do for free save you money?
The answer is simple: expertise.
Just like you wouldn’t try to fix a broken washing machine without experience, hiring a Pinterest manager ensures that the work is done efficiently, saving you time and avoiding costly mistakes. A Pinterest expert knows how to optimize your account, boost traffic, and navigate Pinterest’s frequent updates—all while freeing you up to focus on your business and generate more income.
You should not hire a Pinterest manager if…
You might know plenty of people who manage their own Pinterest accounts and do a fantastic job! If you have the time, creativity, and willingness to learn, you can absolutely run a successful Pinterest account on your own.
Here’s what you’ll need:
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- You can enrol on a Pinterest course that teaches you in a day or so how to be effective on Pinterest. Try mine for free today!
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- Mastering Canva is your next step. If you are not familiar with this, Canva is a graphic designing software that is easy to use, and you can make beautiful pins with this.
- Another handy software is Tailwind. It is a scheduling software that can be a huge help with pinning. Also easy to learn, easy to use.
Once you’ve got the hang of it, maintaining your Pinterest strategy will only take a few hours a week!
How to make a decision?
Now you know what it takes to do Pinterest on your own. You know the costs and the time that you have to invest. If you are still unsure if you should do it for yourself or hire someone, let me help you a little.
Let’s do a little math!
(Do not run anywhere, I know math could be difficult sometimes, but this one will be easy, and I am here to hold your hand!)
If you hire a Pinterest manager:
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- I charge 400 AUD/month for my starter package. It is 100 AUD a week.
- If you have me, you can spend an extra 5 hours/week* working on what you do best, your business.
- 100/5= 20 AUD/hour.
*You would spend 5 hours per week doing Pinterest duties on average.
So what you need to consider is: Can you earn more money than $20 an hour while working on your business?
Ready to jump? Great! Let’s see what is the onboarding process like.
What is the On-boarding process like?
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- First, make sure that Pinterest is beneficial for your business. You can either read this post or send me an e-mail with your business’ webpage.
- Please quickly go through my services page to see what package would be the best fit for your needs and pocket.
- Contact me. Please tell me which package you are interested in and a little bit about yourself and your business.
- I will send you a questionnaire to make sure we can nail the Pinterest game together. Then, when you send it back to me, please ask all of your questions and concerns.
- After we made sure that we are a perfect match, we sign a contract.
- The research phase will start. I search for your best keywords, have a look at what your competitors are up to on Pinterest and all the fun stuff. This will end with creating a Pinterest strategy that works the best for your business.
- The next step is either cleaning up your Pinterest account or creating a new one.
- I start implementing the Pinterest strategy, adjust it when it is needed.
- You will get a monthly report of your Pinterest profile performance and some suggestions about your content.
